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n naturalistic observation, the
most basic of the four methods, the aim is to study behavior in its usual
setting, without asking the subjects any questions or administering any
tests. The investigator simply observes and records what happens in the
natural environment. For this reason, naturalistic observation is often the
first step in a research program.
Each morning for several years, Milgram awaited the
commuter train to New York City, and there he observed the same people at the
same time, standing in the same places every day. Yet they almost never
spoke to each other. Fellow commuters, he decided, are like trees, posts, and
billboards--regarded as scenery, not as people with whom to talk and exchange
greetings. Milgram called these people familiar strangers, for they
encountered each other daily but never introduced themselves. Instead, they
stood in clusters, back to back, staring straight ahead. "I found a
particular tension in this situation,'' he confessed (Milgram, 1992).
TYPES OF OBSERVATION
The basic technique in naturalistic observation is to be a very careful observer. As an eager tourist noted: "You can observe an awful lot just by watching.'' Yet there are important decisions to be made and subtle procedures to be followed. Among these, the most basic is whether to acknowledge or disguise the research purpose.
Overt Observation. In overt observation, the subjects are aware that
they are being studied; the research purpose is acknowledged. Milgram
sometimes studied familiar strangers by taking photographs of people at train
stations, later showing them to commuters, and then asking them whom they
recognized. From their responses, he determined that the typical commuter
encountered four or five familiar strangers at the station compared with only
one or two speaking acquaintances.
Milgram's finding gave a specific, quantified answer. The
average New York City commuter had 4.5 familiar strangers in his or her life.
As Milgram explained, city people must discourage many potential
relationships. "If you live on a country road, you can say hello to each
of the occasional persons who passes by; you can't do this on Fifth Avenue''
(Milgram, 1992).
But the focal point here is that these commuters knew they
were being observed and photographed. Milgram and the other researchers even
stated their purpose. Hence, this investigation was an instance of overt
observation.
Overt observation may not influence subjects at some
distance or subjects who are sleeping, for example, but in other instances
this research procedure could be disruptive. Commuters might alter their
behavior to impress the observer, or they might avoid the observer, taking a
different train. To deal with this problem, the investigator might spend time
helping them become accustomed to his or her presence and the research
procedure. After the subjects seem to be behaving naturally once again, the
actual research begins.
From these observations, Milgram drew a conclusion about familiar
strangers. When making a small request, such as asking the time of day, a
person is more likely to ask a complete stranger than a familiar
stranger--someone never spoken to but seen regularly for years. "Each of
you is aware that a history of noncommunication exists between you,'' he
said, "and both of you have accepted this as the normal state.''
Requesting even a small favor would disrupt this well-established, tacit
agreement (Milgram, 1992).
Covert Observation. To ensure that the subjects behave in a natural manner,
the investigator sometimes uses covert observation, in which the
individuals being studied do not know they are part of a research project.
The investigator can mingle openly with the subjects and then make notes
secretly or remain hidden in some way. Of course, this effort to hide one's
work may restrict the range of observation.
A question of research ethics emerges immediately. To what
extent is a researcher justified in secretly studying commuters, coworkers,
or even neighbors? The answer is complex, but it depends on the way in which
the unsuspecting individuals are involved, the extent to which they may be
affected, whether recordings are made, and so forth. We shall return later to
this issue, noting in passing, that even overt observation raises questions
about subjects' rights (Pope & Vetter, 1992).
Both methods, overt and covert, are used with animals.
Field studies have stimulated much interest in chimpanzees, owing partly to
certain similarities to human beings (Figure 21). Of course, the most
celebrated naturalistic studies are those of Charles Darwin, whose trip
aboard the Beagle enabled him to make observations of plants and
animals around the globe.
USES AND CAUTIONS
Naturalistic observation serves two purposes. It provides an excellent description of certain phenomena, and it can be a rich source of hypotheses. As one investigator commented: "I find that during the long hours of observation in the field, I not only learn about behavior patterns, but I get ideas, 'hunches,' for theories, which I later test by experiments whenever possible'' (Tinbergen, 1965).
There is a drawback, however. Naturalistic observation is
not notably useful as a source of explanation. It does not identify
cause-and-effect relations with any certainty. These must be examined in a
more controlled setting, typically with the experimental method. In the study
of memory, for example, there has been recent debate over the most fruitful
approach, some urging naturalistic observations, others advocating controlled
laboratory conditions. This difference of opinion is partly resolved when
naturalistic observation is regarded as a good starting point for research
but not as a substitute for controlled experiments to reveal the underlying
causal factors (Roediger, 1991).
Even as a starting point, the process of naturalistic
observation is not as simple and straightforward as it may seem. It presents
the investigator with some difficult questions and the constant problem of
bias.
Question of Participation. Some years ago, a small religious
group in Chicago believed that the world would be destroyed by a series of
floods and earthquakes on December 21. They would be saved by flying saucers,
they decided, if they followed appropriate rituals, such as removing all
metal from their clothing, remaining indoors, and reading the sacred
writings. A team of psychologists and sociologists wanted to study them, but
the cult did not permit outsiders to observe its activities. Thus, the
investigators used their only recourse: They became cult members. Their
research method was participant observation, in which an investigator
joins the people being studied and takes part in their activities, living
with them for an extended period, if necessary.
These investigators used covert participant
observation out of necessity. If they had used overt participant
observation, they would have been banished from the premises as disbelievers.
If they had not participated, they would not have gained access to the
group's activities. They knew their mere presence in the group would tacitly
support the members' convictions about world destruction, but there was no
alternative.
Our interest here lies in research methods, not the
findings, but in passing the reader will be relieved to learn that the world
was not destroyed on that December day. And the faith of the cult members was
not destroyed either. On December 22 and 23, after some doubt, delay, and
debate, the members decided that their Creator had not destroyed the world
precisely because they had maintained their faith in the face of
skepticism from others. Their unwavering loyalty had saved the whole world
from destruction (Festinger, Reicken, & Schachter, 1956).
As a rule, researchers do not engage in the daily
activities of their subjects. They generally remain apart from the people
they are observing, a research procedure called nonparticipant observation.
Stanley Milgram once observed crowds of pedestrians from a sixth-floor
window. These people did not know they were being studied, and Milgram did
not participate in their activities. His method was covert
nonparticipant observation. Later, he stood in the street and openly made
notes about the pedestrians: overt nonparticipant observation.
Problem of Bias. Recognizing several difficulties in naturalistic
observation, William James stated that exact procedures for observation could
not be established in advance. Rather, he advised the observer: "Use as
much sagacity as you possess.'' He also warned of the great sources of error
in this method, especially the intrusions of personal bias (James, 1890).
A bias is a preference or inclination that inhibits
objective observation. It results in an inaccurate judgment. A man who is
suspicious of people may make biased judgments about strangers. One method
for dealing with this problem is to use several observers, assuming their
biases are randomly distributed. Another is to train observers carefully.
Still another involves the use of remote recording equipment (Pepler &
Craig, 1995).
Concerned about this problem, Stanley Milgram had his city
observers work in pairs. Sometimes a newcomer and a long-term resident toured
the area together, walking side by side down the street, but they made their
recordings separately. This way, Milgram had a check or verification on what
had taken place, for he believed that the long-term resident, while sensitive
to nuances, might have the habit of tuning out many events noticed by the
newcomer. City life perhaps required that sort of adaptation (Milgram, 1992).
Using naturalistic observation, Milgram identified the phenomenon of familiar
strangers and other habits of city dwellers. But he could not, through
observation alone, determine the underlying causal factors. And he typically
could not study significant moral issues in detail (Table 21).
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What are the
types of Observation?
1. Casual and Scientific observation – An observation can be sometimes
casual in nature or sometimes it may act scientifically. An observation with a
casual approach involves observing the right thing at the right place and also
at the right time by a matter of chance or by luck whereas a scientific
observation involves the use of the tools of the measurement, but a very
important point to be kept in mind here is that all the observations are not
scientific in nature.
2. Natural Observation – Natural observation involves observing the behaviour in a
normal setting and in this type of observation, no efforts are made to bring
any type of change in the behavior of the observed. Improvement in the
collection of the information and improvement in the environment of making an
observation can be done with the help of natural observations.
3. Subjective and Objective observation – All the observations consist of the two main components, the subject and the object. The subject refers to the observer whereas the object refers to the activity or any type of operation that is being observed. Subjective observation involves the observation of the one’s own immediate experience whereas the observations involving observer as an entity apart from the thing being observed, are referred to as the objective observation. Objective observation is also called as the retrospection.
3. Subjective and Objective observation – All the observations consist of the two main components, the subject and the object. The subject refers to the observer whereas the object refers to the activity or any type of operation that is being observed. Subjective observation involves the observation of the one’s own immediate experience whereas the observations involving observer as an entity apart from the thing being observed, are referred to as the objective observation. Objective observation is also called as the retrospection.
4. Direct and Indirect observation – With the help of the direct
method of observation, one comes to know how the observer is physically present
in which type of situation is he present and then this type of observation
monitors what takes place. Indirect method of observation involves studies of
mechanical recording or the recording by some of the other means like
photographic or electronic. Direct observation is relatively more straight
forward as compared to the indirect observation.
5. Participant and Non Participant observation – Participation by the observers
with the various types of operations of the group under study refers to the
participant type of observation. In participant observation, the degree of the
participation is largely affected by the nature of the study and it also
depends on the type of the situation and also on its demands.But in the non
participant type of observation, no participation of the observer in the
activities of the group takes place and also there occurs no relationship
between the researcher and the group.
6. Structured and Unstructured observation – Structured observation works
according to a plan and involves specific information of the units that are to
be observed and also about the information that is to be recorded. The
operations that are to be observed and the various features that are to be
noted or recorded are decided well in advance. Such observations involve the
use of especial instruments for the purpose of data collection that are also
structured in nature. But in the case of the unstructured observation, its
basics are diametrically against the structured observation. In such
observation, observer has the freedom to note down what he or she feels is
correct and relevant to the point of study and also this approach of
observation is very suitable in the case of exploratory research.
7. Controlled and Non Controlled observation: Controlled observations are the
observations made under the influence of some of the external forces and such
observations rarely lead to improvement in the precision of the research
results. But these observations can be very effective in the working if these
are made to work in the coordination with mechanical synchronizing devices,
film recording etc. Non controlled observations are made in the natural
environment and reverse to the controlled observation these observations
involve no influence or guidance of any type of external force.
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